We’re excited to introduce Insights - a powerful dashboard built to help you understand, monitor, and optimise every stage of your admissions and marketing pipeline. Insights gives you real-time visibility of performance so you can make smarter, data-driven decisions throughout the year.
With Insights, you can:
Track how well your admissions and marketing pipeline is performing
Spot trends early in your cycle
Forecast numbers and compare year-on-year
Share clear, visual reports with colleagues and SLT
Understand which marketing activities drive the strongest results
Direct your budget where it has the most impact
Your top-level dashboard, showing:
Enquiries, applications, offers accepted, and enrolments
Year-on-year comparisons
Marketing source performance
Monthly trend charts
You can customise the view, export PDFs, and import historic data for full comparisons.
A visual representation of applicants through each admissions stage. Customisable stages, inactivity alerts, conversion forecasting, health scores, and instant applicant search help you prioritise where action is needed.
In your pipeline you'll also be able to see applicant Health Scores. These show how engaged each applicant is, rated from Poor to Excellent. They’re calculated from positive actions (like logging in, completing applications, attending events) and negative ones (like inactivity or missed deadlines).
You can customise all indicators and point values, then recalculate scores with one click.
Health Scores help you quickly spot who needs attention and who’s most likely to convert.
See where your applicants live in relation to your school. Create circular or custom catchment areas, filter by distance or status, and update invalid addresses - all in one place.
View which schools applicants are coming from and how well they convert. Great for identifying top feeder schools, new opportunities, and where to focus relationship-building.
Track the impact and ROI of all recruitment events. View costs, attendee conversions, event effectiveness, and compare attendee vs non-attendee performance. Exclude non-recruitment events with one click.
Insights includes global filters at the top of every page, making it easy to focus on exactly the data you need. You can filter by:
Year or term of entry – great for comparing different intake cycles
Year group – zoom in on specific cohorts
Application status – see only enquiries, submitted applications, offers, etc.
Custom date ranges – analyse activity within any time window
When you use a date range, Insights automatically shows year-on-year comparisons, helping you see whether performance is improving or falling behind previous years.
Check your dashboard weekly during peak admissions
Start with broad filters, then narrow down
Use Health Scores to prioritise follow-ups
Analyse ROI to refine your events calendar
Use Map View to target underrepresented areas
Check out the following Knowledge Base articles for full instructions on using Insights.