--- title: Introducing Applicaa Insights description: We’re excited to introduce Insights - a powerful dashboard built to help you understand, monitor and optimise every stage of your admissions and marketing pipeline. image: https://blog.applicaa.com/hubfs/insights.png --- [![Aplpicaa Logo White.png](https://blog.applicaa.com/hs-fs/hubfs/APPLICAA_LOGO_White%20Background-1.png?width=1008&height=345&name=APPLICAA_LOGO_White%20Background-1.png "Aplpicaa Logo White.png")](http://applicaa.com) Search toggle [Follow us on Facebook](https://www.facebook.com) [Follow us on X](https://www.x.com) [Follow us on Instagram](https://www.instagram.com) [![Aplpicaa Logo White.png](https://blog.applicaa.com/hs-fs/hubfs/APPLICAA_LOGO_White%20Background-1.png?width=1008&height=345&name=APPLICAA_LOGO_White%20Background-1.png "Aplpicaa Logo White.png")](http://applicaa.com) Search toggle [![Aplpicaa Logo White.png](https://blog.applicaa.com/hs-fs/hubfs/APPLICAA_LOGO_White%20Background-1.png?width=1008&height=345&name=APPLICAA_LOGO_White%20Background-1.png "Aplpicaa Logo White.png")](http://applicaa.com) [Follow us on Facebook](https://www.facebook.com) [Follow us on X](https://www.x.com) [Follow us on Instagram](https://www.instagram.com) Search toggle What are you looking for? Search [![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67b750a32f8fd6aa09a05f30_Applicaa-Logo.svg)](https://applicaa.com) Products ![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67b750a33af9653f715fc42e_Icon-Chevron-Down.svg) [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67d3b53b61dfb2381b0ba5d9_Mega-menu-item-icon.svg) Admissions+ Engage applicants & save time with the leading online admissions software.](https://applicaa.com/admissions)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67d3b53b07687c27c0381b5c_Mega-menu-item-icon.svg) Applicaa Futures Powerful tools for Year 11 references and destinations tracking.](https://applicaa.com/applicaafutures)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67d3b53b8426ac5a77b32e93_Mega-menu-item-icon.svg) Bursary16+ Effortlessly track and approve bursary request for Year 12s & 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![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67ec989ba382e97320f66c53_mega-cat-1.avif) Nursery & Primary ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cae131ee5474190b4_Icon-Chevron-Down.svg) ![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67ec989b40aafeee4493b577_mega-cat-2.avif) Secondary ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cae131ee5474190b4_Icon-Chevron-Down.svg) ![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67ec989b49b4f141c511c02b_mega-cat-3.avif) Post-16 ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cae131ee5474190b4_Icon-Chevron-Down.svg) ![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67ec989d77de30c67cab6060_mega-cat-5.avif) Independent ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cae131ee5474190b4_Icon-Chevron-Down.svg) ![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67ec989ba5361426e6b0fcc8_mega-cat-4.avif) Multi-Academy Trust ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cae131ee5474190b4_Icon-Chevron-Down.svg) ![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/67ec989ba382e97320f66c56_mega-cat-6.avif) Extras ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cae131ee5474190b4_Icon-Chevron-Down.svg) Nursery & Primary [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c687b9305723289c0_Frame.svg) Admissions+ for Early Years Simplify Nursery application and EYFS onboarding](https://applicaa.com/admissions-eyfs) Secondary [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c2708abc6aa1b3cbb_Mega-menu-item-icon.svg) Admissions+ for Secondary Tools to support the transition and onboarding of Year 7 students](https://applicaa.com/admissions-secondary)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c0cc6a617405470ef_Mega-menu-item-icon.svg) Exams+ A simple way for parents to register for the 11+ and access their results](https://applicaa.com/exams)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67d3b53b4366ae657dc53733_Mega-menu-item-icon.svg) Options+ Effortless collection, management and modelling for Year 9 options](https://applicaa.com/options)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6ccaef7db1832ed9de_Mega-menu-item-icon.svg) Applicaa Futures Powerful tools for Year 11 references and destination tracking](https://applicaa.com/applicaafutures) Post-16 [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c2708abc6aa1b3cbb_Mega-menu-item-icon.svg) Admissions+ for Post-16 A revolutionary enrolment experience for sixth forms and colleges](https://applicaa.com/admissions-post16)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cb9f6ec92ce1e8cf4_Mega-menu-item-icon.svg) Bursary16+ A comprehensive management system to manage your 16 to 19 Bursary Fund](https://applicaa.com/bursary16)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c61ca263b9e4006d4_Symbol.svg) ApplicaaOne The UK’s only all-in-platform for sixth form and college applications](https://applicaa.com/applicaaone) Independent [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c2708abc6aa1b3cbb_Mega-menu-item-icon.svg) Admissions+ for Independents Powerful tools to transform every aspect of the admissions cycle](https://applicaa.com/admissions-independent)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cb31c554e90123b7e_Frame.svg) Bursary+ A system designed specifically to enhance the bursary application process](https://applicaa.com/admissions-bursary) Multi-academy Trust [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c582cb537b2a6bb5b_Mega-menu-item-icon.svg) MAT Dashboard A universal solution that centralises admissions across your network](https://applicaa.com/mat) Extras [![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c2708abc6aa1b3cbb_Mega-menu-item-icon.svg) Admissions+ for Faith Schools A neat solution for the extra steps required for religious schools](https://applicaa.com/admissions-faith-schools)[![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6cb3b016851ff60226_Frame.svg) Data+ Making your annual data collection process easier than ever](https://applicaa.com/data) ![](https://cdn.prod.website-files.com/6762407b7f54148fabfecb58/67ec0c6c0b68812d39ed640a_Mega-menu-content-BG.svg) [Pricing](https://applicaa.com/pricing) [About 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[![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/6822fef27f7e4abefb1b1b4b_b8e5e574272debd65bdc0005e79f2599_contact-phone.svg) 0208 762 0882](tel:02087620882)[![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/6822fef2846abb9a1dc6e09c_e933439d49630a99ef81b4695bbf4bca_contact-envelop.svg) info@applicaa.com](mailto:info@applicaa.com) [Watch demo](https://applicaa.com/demos)[Book a meeting](https://meetings.hubspot.com/amanda-grainger/website-meeting-link) [![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/6822fef27f7e4abefb1b1b4b_b8e5e574272debd65bdc0005e79f2599_contact-phone.svg) 0204 538 1630](tel:02045381630)[![](https://cdn.prod.website-files.com/67b6eb9544c5ccd53a71af16/6822fef2846abb9a1dc6e09c_e933439d49630a99ef81b4695bbf4bca_contact-envelop.svg) info@applicaa.com](mailto:info@applicaa.com) # Introducing Applicaa Insights 19 Nov 2025 [Nicola Entwistle](https://blog.applicaa.com/author/nicola-entwistle) ![](https://blog.applicaa.com/hubfs/insights.png) We’re excited to introduce **Insights** - a powerful dashboard built to help you understand, monitor, and optimise every stage of your admissions and marketing pipeline. Insights gives you real-time visibility of performance so you can make smarter, data-driven decisions throughout the year. You'll find Insights at the very top of the left-hand menu in Admissions+ - and you can start using it straight away! ![](https://blog.applicaa.com/hs-fs/hubfs/insights%20area%20dash-png.png?width=415&height=313&name=insights%20area%20dash-png.png) ## **Why you’ll love Insights** With Insights, you can: - Track how well your admissions and marketing pipeline is performing - Spot trends early in your cycle - Forecast numbers and compare year-on-year - Share clear, visual reports with colleagues and SLT - Understand which marketing activities drive the strongest results - Direct your budget where it has the most impact ## **How it works** Insights is organised into five key areas: ### **1. Summary** Your top-level dashboard, showing: - Enquiries, applications, offers accepted, and enrolments - Year-on-year comparisons - Marketing source performance - Monthly trend charts You can customise the view, export PDFs, and import historic data for full comparisons. ### **2. Pipeline** A visual representation of applicants through each admissions stage. Customisable stages, inactivity alerts, conversion forecasting, health scores, and instant applicant search help you prioritise where action is needed. In your pipeline you'll also be able to see applicant Health Scores. These show how engaged each applicant is, rated from Poor to Excellent. They’re calculated from positive actions (like logging in, completing applications, attending events) and negative ones (like inactivity or missed deadlines). You can customise all indicators and point values, then recalculate scores with one click. Health Scores help you quickly spot who needs attention and who’s most likely to convert. ### **3. Map view** See where your applicants live in relation to your school. Create circular or custom catchment areas, filter by distance or status, and update invalid addresses - all in one place. ### **4. Feeder schools** View which schools applicants are coming from and how well they convert. Great for identifying top feeder schools, new opportunities, and where to focus relationship-building. ### **5. Events** Track the impact and ROI of all recruitment events. View costs, attendee conversions, event effectiveness, and compare attendee vs non-attendee performance. Exclude non-recruitment events with one click. ## **Filters that work everywhere** Insights includes global filters at the top of every page, making it easy to focus on exactly the data you need. You can filter by: - **Year or term of entry** – great for comparing different intake cycles - **Year group** – zoom in on specific cohorts - **Application status** – see only enquiries, submitted applications, offers, etc. - **Custom date ranges** – analyse activity within any time window When you use a date range, Insights automatically shows **year-on-year comparisons**, helping you see whether performance is improving or falling behind previous years. **Tips for getting started** **📈** Configure your health score indicators 📍Set your school location on the Map View 📅 Enter costs for recent events to track ROI ✅Check your Summary dashboard to see your current pipeline Once you've got these configured, your data will start rolling in! We hope you find these new tools helpful - and as ever please do let us know your feedback!   --- ## **Need more help?** Check out the [Knowledge Base](https://helpdesk.applicaa.com/data-integrations-it-data-managers) (Data & IT Managers > Insights Area) for full instructions. ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://blog.applicaa.com/introducing-applicaa-insights&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.applicaa.com/introducing-applicaa-insights&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://blog.applicaa.com/introducing-applicaa-insights&utm_medium=social&utm_source=twitter&url=https://blog.applicaa.com/introducing-applicaa-insights&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Introducing%20Applicaa%20Insights) [Sixth Form](https://blog.applicaa.com/tag/sixth-form), [Year 12](https://blog.applicaa.com/tag/year-12), [Independent School](https://blog.applicaa.com/tag/independent-school), [Product updates](https://blog.applicaa.com/tag/product-updates), [mat](https://blog.applicaa.com/tag/mat), [Data](https://blog.applicaa.com/tag/data) ## Nicola Entwistle Head of Marketing [nicola@applicaa.com](mailto:nicola@applicaa.com) ## Comments ## Related posts [Our biggest deal of 2025](https://blog.applicaa.com/our-biggest-deal-of-2025) Search Copyright © 2025 Applicaa LTD, All Rights Reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nicola Entwistle", "url" : "https://blog.applicaa.com/author/nicola-entwistle" }, "dateModified" : "2025-11-25T15:51:19.524Z", "datePublished" : "2025-11-19T17:18:40.000Z", "headline" : "Introducing Applicaa Insights", "image" : [ "https://blog.applicaa.com/hubfs/insights.png" ], "mainEntityOfPage" : { "@id" : "https://blog.applicaa.com/introducing-applicaa-insights", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.applicaa.com/hubfs/APPLICAA_LOGO_White%20Background-1.png" }, "name" : "Applicaa LTD." } } ```