Meet Emma: the AI agent joining your admissions team this summer

If you joined our recent webinar, you'll have met Emma, the AI agent we're rolling out across Admissions+ from this summer. If you didn't, here's the short version, plus everything you need to catch up.

Catch up in three clicks

• Watch the webinar recording to see Emma in context.
• Browse the slides for the full walkthrough.
• Read the Meet Emma FAQs for the questions we get asked most.

What is Emma?

Emma is an AI agent, not a chatbot. The difference matters: she has memory, runs on a schedule, connects to your real Admissions+ pipeline, and learns new skills over time. She supports every role on the admissions team, from Head of Admissions to data and reporting, and executes their best ideas at scale. Crucially, she suggests and you approve. Nothing reaches a family without staff sign-off.

A phased rollout, on purpose

Emma is launching in four phases, each proven before the next begins:

1. Handles support, May 2026. Replaces the existing chatbot, answering staff and parent queries 24/7.
2. Takes action, May 2026. Staff give instructions in plain language and Emma creates Events, Meetings, Communications, Lists and Reports.
3. Gets proactive, June 2026. Spots stalled applications and drafts personalised follow-ups for staff to approve.
4. Supports applicants directly, Summer 2026. Families get instant answers, while sensitive queries escalate to your team.

Your data stays yours

• No training on your school's data, ever.
• Human approval on every action that reaches a family.
• Full audit trail of everything Emma does.
• GDPR-compliant LLMs only.

What's next

Emma will be available as a modular add-on to your existing Admissions+ subscription, with pricing scaled to school or trust size. Your account manager will be in touch with next steps ahead of the May rollout.

Got a question we haven't covered? Get in touch. We want to hear what you'd most like Emma to take off your team's plate.