An empty nursery session isn't a gap in the timetable, it's lost revenue that doesn't come back. Unlike a secondary school's single September intake, nurseries fill sessions all year round, in smaller batches, against tighter margins. That makes the funnel from enquiry to completed form matter more, not less.
Most nurseries can tell you how many people rang this month. Far fewer can tell you where families actually drop off. A typical term looks like enquiries in the hundreds, roughly two-thirds converting to a booked tour, three-quarters of those applying, and a further chunk falling away before the form is finished - each stage bleeding a few families nobody follows up with. Admissions+ tracks every stage of that funnel - enquiries, tours booked, applications, sessions offered, forms complete - in one place, so you can see exactly where it happens instead of guessing from a monthly enquiry count.
A family who enquires and waits three days for a callback has usually already booked a tour somewhere else. Nursery tours in Admissions+ are built with a set capacity per slot and a live booking page - "four tours across October, ten places each" is a five-minute setup, not a term's worth of spreadsheet juggling. When a slot fills, the waitlist promotes the next family automatically, so a late cancellation doesn't just sit there empty.
Winning the tour is not winning the place. Forms stall for the most mundane reasons: a missing document, a distracted parent, a form that's just long. In Admissions+, every family with an incomplete form gets a reminder without anyone on staff tracking a spreadsheet of who's missing what, and Emma drafts the nudge for anyone who's gone quiet, so the follow-up happens same-week instead of "whenever someone notices."
Look at your own numbers stage by stage, not just the enquiry count, and fix the biggest single drop-off first, whether that's slow tour booking or forms that never get finished. A funnel that runs itself is not a bigger marketing spend, it's fewer families quietly falling through the cracks between "interested" and "enrolled."
Want to see your own enquiry-to-enrolment funnel, stage by stage? Book a meeting with the team and we'll show you where families are dropping off.